Two Years In: How Big Dogs, Big Hearts, and One Big Dream Built The Giant Breed Brand

Two Years of Impact

Two years ago, we opened our doors with one mission: to help giant breed dogs live more, better years. We didn’t know where it would take us — we just knew that big dogs needed better options, better support, and a brand that actually understood them.

Today, as we celebrate turning two (November 29th), we’re looking back with full hearts at everything this community has helped build. Because the truth is, The Big Damn Dog Co. isn’t just a business. It’s a movement. A promise. A commitment to the dogs who mean everything to us.

And none of it would exist without you.

Where We Started

Last year, we celebrated one year in business by sharing Lucy’s story — our Great Dane who inspired all of this. She’s the reason we committed to building something better for big dogs. She’s the reason we learned, researched, tested, and created the joint support system we wished existed for her.

That original mission hasn’t changed. But what has changed is everything that’s grown around it.

What Changed in Year Two

Year Two wasn’t just growth. It was transformation.

Becoming The Giant Breed Brand

This year, something shifted. We stopped thinking of ourselves as a supplement company and fully stepped into our identity as The Giant Breed Brand.

A brand built for one kind of dog. A brand that’s not trying to be everything to everyone — just the absolute best for the dogs who need more support than most.

That clarity led to new decisions, new momentum, and new impact.

The Dogs We Helped

This was the year of big wins for big dogs:

• Hundreds more dogs supported through our Giant Breed Hip and Joint supplement
• Dozens of dogs in rescue and foster care receiving donated bottles through our #adoptthebigonesfund
• A growing community of giant breed families committed to proactive joint care

Every one of those wins represents a dog whose life got easier. A dog who can move more comfortably. A dog who gets to stay active and strong for the people who love them.

The Stories That Shaped Us

If Year Two had a theme, it would be transformation.

Todd’s story was one of the most powerful we’ve shared this year. His journey from struggling to get up to rediscovering his zoomies reminded us exactly why we do this.

We had to say goodbye to our Lucy in February, but she will always be our North Star. Her life — and the love, strength, and lessons she gave us — continue to guide every decision we make.

And countless customers reached out with their own stories of improvement, hope, and renewed quality of life — each one fueling our mission.

The Hard Parts No One Sees

Running a small, niche business isn’t easy. We’re a passionate team wearing a lot of hats. Every decision matters. Every email, every bottle, every customer experience.

But we’ve never once compromised on our mission.

We’ve stayed giant breed specific. Transparent. Quality-obsessed. And focused on helping big dogs live stronger, longer, more joyful lives.

What We’re Most Proud Of

• Staying rooted in science, education, and honesty
• Creating resources that help big dog owners feel confident and empowered
• Watching skeptics turn into lifelong customers
• Helping dogs age with dignity, strength, and comfort
• Being a family-run business built on love for one dog who changed everything

What’s Coming in Year Three

We’re just getting started.

Without giving away surprises, here’s what we can share:

• More education for big dog owners
• More partnerships with veterinarians and pet health experts
• More support for rescue dogs in foster care
• More community events and local meet-ups
• More products designed specifically for giant breed needs

And most importantly — more support for your big dog.

A Big Damn Thank You

As we celebrate two years, we’re overwhelmed with gratitude.

Thank you for trusting our family business. Thank you for choosing proactive care. Thank you for believing in our mission.

Lucy thanks you. Todd’s family thanks you. Every dog helped through our products and our mission thanks you.

Here’s to more years, better years, and stronger giants.

And to the community that helped build The Giant Breed Brand.

With gratitude,
Sarah & Jared, Founders
The Big Damn Dog Co.

PS, Have you seen our Founding Story video? Spoiler alert, Lucy's the main character. Watch it here.